FOR IMMEDIATE RELEASE

A. B. Clark Marketing Report Shows How to Make Proper Site Selection Choices

Site Selection Report Written by Dr. A. Bruce Clark Teaches Businesspersons "How to Reduce Costly Mistakes and Enhance Chances of Success"

December 14, 2003

Whether your business is retailing, professional services, manufacturing, or developing tracts of land, location is a highly important variable. However, site selection is often a difficult task for major corporations, and it is even more burdensome for those hoping to setup a restaurant or specialty store. The reason is that entire livelihoods can be dramatically impacted by a single choice.

Because this is the case, Dr. A. Bruce Clark, who has performed site selection work for leading companies and who has taught undergraduate and graduate business students how to do it, tells a businessperson how he or she can better determine where to locate his or her establishments. By combining elements of his academic publications in refereed journals, with his “real world” work for multiple clients, Dr. Clark teaches some of the basic “tricks of the trade.”

Specifically, the man, who received awards for teaching excellence, discusses the three major types of site selection, which are (1) Analog, (2) Gravity, and (3) Regression approaches. In this report, he provides advantages and disadvantages of each technique and provides basic information that will enable a novice to select the best approach.

Then once a person has selected the best tool, Dr. Clark provides insights into how to implement the proper tool, with simple examples. Moreover, he shows how to use a spreadsheet to handle even complex site selection analyzes requiring regression approaches.

By reading this report, an individual should enhance the likelihood of making wise site selection choices and reduce the chances of making poor selections. This is true whether a person does the work on his or her own or hires someone else to do it.

With basic college business textbooks now retailing for well over $100.00 and with such books not providing anywhere near the details, the How to Make Proper Site Selection Choices report, which is being sold on the http://www.ABClarkMarketing.com website for the VERY low cost of $99.99 should pay for itself many times over.