FOR IMMEDIATE RELEASE

A. B. Clark Marketing Report Shows Major Patterns of Assimilation of Asians, Blacks, Hispanics and Native Americans in the United States

Assimilation Report by Dr. Clark, Dealing with Ethnic Minorities, Helps Companies with Their Marketing and Hiring Efforts

December 14, 2003

Dr. A. Bruce Clark began to notice that many business executives were asking him questions like "if I run advertisements in certain 'ethnic publications' in a certain area will the promotions likely be profitable or unprofitable?" Similarly, Dr. Clark found that many businesspersons were asking themselves questions like, if I specifically target Asians, Blacks, Hispanics, or Native Americans, in inner-city areas will I likely make more money than if I target mainly whites?

To address concerns such as these, Dr. Clark compiled the findings from his spending more than three years as a business professor studying ethnic purchasing patterns. In so doing, he wrote this report, which presents the major findings that he delivered at prestigious national and international scholarly conferences, regarding the assimilation patterns of the four leading minority groups in the United States.

Specifically, Dr. Clark provides insights into American Indian, African-American, Asian-American, and Latin American buying behaviors. He does this for more urbanized versus less urbanized areas. Additionally, he examines Southern versus Northern Blacks.

By reading this information, manufacturers, distributors, retailers and service providers will gain tremendous insights into the patterns of ethnic assimilation that are taking place in the United States today and learn how and where they can better market their goods, services and ideas. They will also learn more about the personal characteristics of the leading ethnic groups living in different areas and thereby gain valuable insights that can be helpful as they strive to diversify their workforces and increase productivities.

With basic college business textbooks now retailing for well over $100.00 and with such books not providing anywhere near the details, the Buying-Behavior Assimilation Patterns of African Americans, Asian-Americans, Hispanic-Americans and Native Americans report, which is being sold on the http://www.ABClarkMarketing.com website for the VERY low cost of $99.99 should pay for itself many times over.