FOR IMMEDIATE RELEASE

A. B. Clark Marketing Report Shows How to Build Sophisticated Sales Forecasting Systems using Spreadsheets

Sales Forecasting Report Represents a New Business Venture for Dr. Clark at A. B. Clark Marketing

December 14, 2003

After building sophisticated sales forecasting systems for FORTUNE 500 companies and after having taught sales forecasting to undergraduate and graduate business students for years, Dr. A. Bruce Clark recently decided to sell a report telling companies how to build such systems. The result is that small, medium and even large companies can now perform many, if not all, of the same tasks being handled by software products costing tens of thousands of dollars.

Dr. Clark, who maintained his own firm while serving as a full-time business professor, chose to retail this product at a price point lower than that of basic business textbooks for college students. Thus, since basic business textbooks do not provide the details or practical "how to" information that this A. B. Clark Marketing report provides, Dr. Clark feels that this report offers an extremely good value to its purchaser.

In this copyrighted report, Dr. Clark first teaches a person about the different types of forecasting systems, ranging from judgmental to correlation, and regression to time series, models. He then teaches an individual how to build a time series system using the logic employed by major consumer goods and retailing corporations. By working through the simple examples given, a person learns how to handle the effects of seasonality, holidays, days of week, Leap Years, geography, product variations, vacations, inclement weather, trends in data and the like.

Once a reader works through the simple examples, he or she will better understand how leading Fortune 100 companies forecast sales to know when to schedule raw material deliveries, production runs, and product shipments to reduce inventory stockpiling. Similarly, an individual who examines this report should readily see how such systems can be used to evaluate personnel based upon their past and anticipated contributions.

The net result will be that a person at a small, mid-sized or even large company might be able to build a sales forecasting system that will perform just as well as (if not better than) those of Fortune 100 corporations. Yet, because relatively few companies have to deal with 5+ years of daily data for hundreds of products being sold through thousands of outlets, this report teaches how to build a forecasting system on a standard spreadsheet platform, rather than on a mainframe.

As Dr. Clark notes, by developing one’s own sales forecasting system, a person can obtain projections that will often outperform many, if not most, commercially available software products. Some of these canned products have been selling for tens of thousands of dollars and the cost of hiring programming experts that are knowledgeable of sales forecasting can easily run into the millions of dollars.

Since an individual who develops his or her own system usually becomes more familiar with his or her company’s data, Dr. Clark notes that those who perform tasks similar to those in this report get the added benefits of (1) Improved budgeting, (2) Time savings, (3) Reduced inventory costs, and (4) Decreased stockouts. Moreover, even if a person decides to invest in a larger system, he or she will have an inexpensive tool that can be used on limited data to see how good a job the developers and/or installers did.

With basic college textbooks now retailing for well over $100.00 and with such books not providing anywhere near the details, How to Build Sophisticated Sales Forecasting Systems using Spreadsheets, which is being sold on the http://www.ABClarkMarketing.com website for the VERY low cost of $99.99 should pay for itself many times over.