Dr. Clark's Experience as an Award-winning Professor Led to A. B. Clark Marketing's Enlightening Training Programs that Teach Businesspersons How to Improve Output, Use New Technologies, and Better Compete in Global Economy
As a graduate student, Dr. Clark taught business and science classes. These included various marketing and nutrition courses. Dr. Clark later designed corporate training programs and was an award-winning business faculty member at three different institutions.
While a business professor, Dr. Clark taught advertising, channels, communications, management, planning, principles, research, retailing, and statistics courses. Dr. Clark taught at both the undergraduate and graduate levels, and as a full-time marketing professor he consistently received A+ (i.e., scores of 95% and higher) annual evaluations for his teaching, research and service activities. (Putting this into perspective 70% was considered acceptable with no necessary remedial actions.)
Besides his consistently receiving A+ annual evaluations for his teaching, research and service activities, Dr. Clark received top recognitions from students and prestigious awards such as the "Most Excellent Mentor Award" presented by the student class president. Moreover, Dr. Clark is among the very elite group of business professors to ever be listed in both Who's Who Among America's Teachers and Who's Who of Business Leaders.
A. B. Clark Marketing Associates Design and Deliver Customized Corporate Training Programs to Improve Productivity and Profits
A. B. Clark Marketing conducts training programs ranging from advertising to handling stress, hiring to firing, purchasing to selling, manufacturing to retailing, new product development to total quality management, and pricing to packaging. Thus, regardless of whether a client has a need for a half-day onsite program or a several-day offsite program, a short-term or long-term program taking place on weekends or during lunch, A. B. Clark Marketing desires to meet its clients' needs.
While A. B. Clark Marketing develops customized programs and materials for each client, five popular program areas include:
Because A. B. Clark Marketing realizes that upper management often wants interdepartmental training programs, it usually designs sessions with this in mind. However, A. B. Clark Marketing can also design programs for specific functional departments and those that are strictly related to marketing in terms of analyzing opportunities, developing strategies, designing offerings, managing the delivery and control of programs, and the like. In short, A. B. Clark Marketing aims to please.
How A. B. Clark Marketing's Diversity Training Helped a Retail Client Improve Sales
While analyzing a durable goods retailer in search of new business opportunities, A. B. Clark Marketing discovered that this particular retailer was not getting much traffic from African American customers. This was despite relatively high levels of blacks living within its trade areas and despite these African Americans having incomes similar to those of other ethnic groups in those trade areas.
Although this retailer was aggressively targeting Hispanics and although it was doing well with Latinos, it was discovered that there were relatively few black sales representatives and little advertising in predominantly African American media outlets. Based on these findings, as well as findings that there were some anti-black sentiments, training programs were introduced. In these training programs, racially sensitive issues were addressed head on, and employees' recommendations were solicited.
As a direct result of employee suggestions, this retailer (1) sponsored black history events, (2) hired more African American sales representatives, (3) added some African American retail themes, and (4) provided more products having strong African American appeal. Because of the changes that came out of the A. B. Clark Marketing Training Programs, this retailer doubled its sales to blacks. This, in turn, meant that overall profits increased by more than 5%, and each employee received more money due to this retailer's profit sharing program.
Copyright: A. B. Clark Marketing 2003 All Rights Reserved