Dr. Clark's Education and Blue Chip Experience Led to A. B. Clark Marketing's Statistical Services Expertise that Analyzes Operating Data and Sheds Light on Improvements
Dr. Clark took many doctoral level statistics classes at three universities and taught advanced statistical analysis courses at two universities. While teaching such courses, he also published many refereed academic articles dealing with analysis issues.
Just as importantly, Dr. Clark built the artificial intelligence, credit scoring, direct mail, distribution efficiency, fuzzy logic, geoclustering, neural network, prospecting, sales forecasting, spill-and-recapture, and other systems for Fortune 500 corporations. Some of these yielded "canned software" products, sold by companies like A. C. Nielsen, R. R. Donnelley's Metromail, and Fair Isaac, with the latter being the case due to a joint venture between Fair Isaac and Metromail.
A. B. Clark Marketing's Statistical Division Enhances Shareholder Wealth
Before starting A. B. Clark Marketing, Dr. Clark used univariate, multivariate, parametric and nonparametric techniques to determine how 50 million worldwide purchasers were influenced by 1,700 variables. The knowledge gained enhanced market shares on major product lines by 8-10%. Similarly, Dr. Clark improved demand forecast accuracies by 15-20% for domestic and international markets with log-linearized, LOGIT models.
Because of Dr. Clark's Fortune 500 experience, A. B. Clark Marketing conducts questionnaire, panel, focus group, mystery shopping, exploratory, descriptive, causal, correlation, and multiple regression statistical studies. These often provide Returns on Investments exceeding 1000%.
Moreover, A. B. Clark Marketing even develops systems that predict the sales of never made products for every store, so that manufacturers can better prioritize their New Product Development activities. Likewise, A. B. Clark Marketing determines the optimal media allocations for advertisers and such efforts have in the past increased the response on coupon mailings by more than 300%.
Using cross-tab, Chi-square, Kolmogorov-Smirnov, Mann-Whitney, ANOVA, MANOVA, Wilcoxon and other statistical tests, along with factor, cluster, discriminant and multidimensional techniques, A. B. Clark Marketing segments markets and helps companies develop highly successful product lines. In fact, such techniques enabled one service provider to grow its business from $100,000/day to $800,000/day sales volume and another client to increase its $80 million retail sales by more than 30%.
Since A. B. Clark Marketing has a VERY high level of expertise, it is uniquely qualified to handle your statistical business needs. This is true whether they are for an analysis of your databases to spot profit-enhancement opportunities or for Six Sigma Quality Assurance programs. A. B. Clark Marketing builds Management Information Systems and more sophisticated Decision Support Systems that tell management when to offer promotions, run advertisements, manufacture products, order raw materials and schedule shipments. As a result, shareholders in these companies have seen the value of their stock increase.
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