Business Consulting, Marketing Services, Market Research & Market Structure Studies in Houston, TX

A. B. Clark Marketing's Executive Consulting Division Uses Proprietary Customer Satisfaction, Diversity, and Innovation Assessment Tools to Give Clients Timely Competitive Advantages

A. B. Clark Marketing provides Executive Level Consulting to a variety of companies. The purpose of these analyses is to find areas where corporations can become more efficient and effective.

Because Dr. Clark has served in industry, academia and as the Founder and President of A. B. Clark Marketing, he developed propriety tools for evaluating corporate performance. Many of these tools deal with diversity and product innovation from both buying and selling perspectives. Thus, by using legally-protected proprietary tools, A. B. Clark Marketing provides its clients with an edge over their competitors that can help them to both raise earnings and lower expenses.

A. B. Clark Marketing's Customizations of Well Established Techniques Provide Clients with Increased Revenues and Reduced Costs

In addition to its proprietary tools, A. B. Clark Marketing regularly uses a complete spectrum of "A to Z" tools for analyzing businesses and suggesting ways whereby they can become better. While a detailed list of all the areas in which A. B. Clark Marketing can help clients would quite literally fill many books, a partial listing, with one bullet point for each letter from "A to Z," is as follows:

Although A. B. Clark Marketing has a small management team it has, since its start in 1994, developed extremely strong working relationships with many highly-qualified professionals, who enjoy unique and challenging tasks. The result is that A. B. Clark Marketing can take on the projects of the "large consulting houses." This is especially the case since A. B. Clark Marketing uses many of the same tools as the "name brand consulting companies." However, because A. B. Clark Marketing has extremely low overhead and is less bureaucratic, it can do so at a lower cost to its clients. Moreover, A. B. Clark Marketing's efficiencies also mean that it can readily perform projects for small and mid-sized businesses, as well as "mom and pop" startups.

An Example of A. B. Clark Marketing's Executive Consulting and How It Helped a Client Save Money

Problem: An industrial manufacturer of machined metal parts would often ship partial orders. In other words, it would immediately ship the parts that it had in stock, while shipping the parts that it had to make at a later date. However, its computer software could not automatically track such backorder concerns and it did not deplete raw materials as they were used.

Solution: A. B. Clark Marketing researched software for manufacturers. In so doing A. B. Clark Marketing found a canned software that (1) listed backorder items on a shipment, (2) depleted raw materials as they were used, and (3) closed out an order when the final F.O.B. shipment left the facility.

The new software was able to read in the manufacturer's old files and it was able to do everything that was needed. Plus, the new software was less expensive than what an update for the old software would have cost and the latest update of the old software would still not have done what was necessary.

While it would have been possible to build a system from scratch that would have also performed the needed tasks, the canned software more than handled what was needed. Thus, A. B. Clark Marketing recommended that the industrial manufacturer buy this software, rather than developing a makeshift solution, updating its current software, or paying programmers to build a system from scratch.

This recommendation provided a very low cost solution to this company's problems. Moreover, the solution was highly cost effective since it reduced the need to have full-time employees manually handling clients' paperwork using paper files. In fact, the new software performed the required tasks at less than one-quarter the cost of this manufacturer's paper system.