Business Consulting, Marketing Services, Market Research & Market Structure Studies in Houston, TX

Because open lines of communication are needed for a company to thrive, A. B. Clark Marketing prepares many newsletters for its clients' customers and employees. These newsletters help to reduce companies' attrition rates and provide a mechanism whereby excellent business suggestions can be solicited and recognized. The results for such programs have been enhanced revenues and lower costs to A. B. Clark Marketing's clienteles.

Since Dr. Clark has authored more than 100 scholarly articles (many in leading academic journals), served on editorial boards of refereed journals and been quoted in leading sources (e.g., FORTUNE Magazine, syndicated radio shows and on network television), A. B. Clark Marketing often provides a turnkey effort for its clients. In other words, A. B. Clark Marketing can design, author, print and mail newsletters, such as the above, on behalf of its clients.

While A. B. Clark Marketing often performs ongoing newsletter efforts for its clients, it also helps companies solicit business with creative direct mail pieces that are sent via postal mail or E-mail. Highly creative direct mail pieces with die cuts, scratch and wins, and actual credit cards built right into the promotional pieces themselves, have produced outstanding profits for A. B. Clark Marketing's clients. In the above A. B. Clark Marketing effort, the silver birthday present was formed from a die cut (i.e., a peep hole) revealing a silver scratch off on the inside of the card.

Award-winning Promotional Materials in Different Languages that Elevate Earnings

Due to programs such as the above, the creative staff of A. B. Clark Marketing was recognized as the best by Houston's leading business magazine (i.e., according to Audit Bureau of Circulation figures), as well as by E. W. Forbes Publishing. Likewise, A. B. Clark Marketing is known for its work to non-English speaking individuals and mails almost as many Spanish language pieces as it does English language pieces. These materials help businesses develop new clienteles.

Newspaper, Radio, and Television Ads, Press Releases and Other Promotional Programs to Build Clients' Businesses

Besides direct mail and E-mail efforts, A. B. Clark Marketing writes and produces radio, television and newspaper advertisements, as well as prepares and distributes press releases. These press release efforts lead to FAVORABLE FEATURE ARTICLES, and the like, that provide an exceptionally valuable tool to sales representatives.

A. B. Clark Marketing also designs and produces promotional materials like business cards, phone messages for those put "on hold," refrigerator magnets, trophies and even web sites, as well as serves as a "ghost writer" for speeches and books and as a technical writer of manuals, proposals, and reports. Moreover, A. B. Clark Marketing can help a company with its business aid needs regardless of whether they are for "leave behinds" like pens, day timers and key chains, or apparel like caps and shirts.

In short, A. B. Clark Marketing can help solve a company's promotional needs, whether they are small or large. When companies hire A. B. Clark Marketing they:

An Example of A. B. Clark Marketing's Creative Promotion Efforts and the Increases in Revenue Yielded

Problem: A major Fuel Control Card Company had avoided going into one of this nation's ten largest cities, due to that city being the headquarters location for a major competitor.

Solution: A. B. Clark Marketing designed a highly creative mail piece with die cut features. It had an explanation of the types of fraud that often take place when one has a fleet of vehicles on the road and the drivers are not using fuel control cards.

Basically, the cards are inserted into a gas or diesel pump and they only allow a driver to pump certain grades and certain amounts of fuel. The miles per gallon, times of fill-up and the like are recorded. This prevents drivers from (1) filling gas cans they will take home, (2) spending hours goofing off, and (3) buying unauthorized grades of fuel. It also prevents unscrupulous clerks from talking drivers into buying items like beer, cigarettes, sandwiches, pornography and lottery tickets, and providing receipts that show only fuel with a total price. Moreover, since each driver has a card, an individual's card can be instantly deactivated if an employee is terminated.

A. B. Clark Marketing obtained a list of corporations that had fleets of vehicles in the target city and called the top official for each of the companies. This was followed up with the sending of a mailer containing a card, which allowed the executive to get ten gallons of free fuel. By using the card, the executive could see how the card worked.

When a card was sent a phone call was made saying that it was on its way and a couple of weeks after arrival a follow-up call was placed. The result was that within three-months of entering the city A. B. Clark Marketing's client had captured 8% of its total fuel control card market.