Business Consulting, Marketing Services, Market Research & Market Structure Studies in Houston, TX

As one can see from examining the various web pages on this site, A. B. Clark Marketing is a group of dedicated and talented professionals who take pride in clients' successes. As entrepreneurs launch new companies and as existing companies venture into new businesses, they often reach out to A. B. Clark Marketing, who with God's help stretches to meet their needs.

Besides the functions listed on the other pages of this website, A. B. Clark Marketing conducts Feasibility Studies, as well as prepares Business Plans, and Other Necessary Materials. These help clients attract more revenue and reduce costs and each will now be discussed in turn.

A. B. Clark Marketing Conducts Feasibility Studies that Objectively Assess Opportunities and Provide Beneficial Returns to Its Clients

Regardless of whether an entrepreneur or a well-established corporation is looking at a new business opportunity, it is highly important that a feasibility study be performed. The reason is that a feasibility study provides an objective assessment of the proposed business and the owner's readiness to operate it.

Besides finding the strengths in business concepts, feasibility studies identify the potential pitfalls and shortcomings, as well as in some cases the critical flaws, of a business concept. A. B. Clark Marketing helps to calculate potential risks and returns and thus profits its clients by assessing:

How A. B. Clark Feasibility Work Led to a Successful New Business

A Chinese food manufacturer wanted to get into the rapidly growing Mexican food marketplace. A. B. Clark analyzed the situation and found that producing products to compete against chips, pretzels, and other "dry goods," did not represent a good fit for this particular company. The reason is that it competed in the frozen foods category.

However, A. B. Clark determined that there was a large demand for frozen snack foods that could be heated in the microwave and readily served during football, and movie type gatherings, at individuals' homes. Similarly, A. B. Clark found that people preferred small appetizer type items for such gatherings, which is why items like Buffalo Wings were selling well in that category.

Since the company already had egg-roll lines in operation, which were not operating at full-capacity, it was determined that its plants could blend burrito filling rather than Chinese food ingredients and that it could easily insert the burrito filling into the Chinese egg-rolls in place of the customary ingredients. The result would be bite-sized Mexican burrito products.

These bite-sized burrito products have been particularly successful. This is because:

(1) There is a large demand for Mexican snack food items that can be easily prepared and served at social gatherings.

(2) The company had the management expertise and skills needed to launch the new products.

(3) There was a strong corporate commitment and desire to sell Mexican food items.

(4) The company had the operational and technical skills needed to launch the new business venture.

(5) The financial requirements to launch the new product lines did not exceed the company's abilities.

A. B. Clark Marketing Prepares Business Plans that Help Companies Realize Their True Worth and Increase Their Incomes

Once individuals realize that a new business is feasible, it is very important that a business plan be prepared. The reasons are that business plans (1) establish goals and clearly outline how these goals will be met and (2) are required by many financial institutions before they will consider helping a company borrow money and/or raise capital.

A. B. Clark Marketing can prepare an entire business plan or it can provide assistance on:

Through such efforts A. B. Clark Marketing helps many businesses get off the ground and become successful.

How a Business Plan Written by A. B. Clark Marketing Helped an Entrepreneur Raise Money for a New Business

An entrepreneur, who had set up distribution channels for Health and Beauty Aids (HBA) and who made his living selling items made by various HBA manufacturers, decided that there was a market for a new, healthy, sports drink. Thus, he designed and developed a natural fruit-flavored beverage without preservatives and without artificial coloring that had soluble electrolytes in the ratio needed by the body.

However, when he went to venture capital firms and bankers for financing, he was unable to get funding since the investment community viewed his business plan as "weak." Therefore, he decided to hire A. B. Clark Marketing to help prepare a business plan on his behalf. After A. B. Clark Marketing edited and rewrote major sections of his business plan, he quickly raised $20 million, which more than covered the costs associated with his contracting a small regional bottler to manufacture his product, as well as the marketing and distribution costs associated with his beverage that he began selling through independent distributors.

Whenever there is a startup situation there is generally a need to prepare the types of marketing materials shown in the Client Promotions section of this website, as well as manuals. Whether the manuals are printed or presented in electronic format, they have to be designed, prepared, edited, produced, and distributed.

A. B. Clark Marketing is uniquely qualified to help its clients' develop Employee Handbooks, Maintenance Manuals, Safety Manuals, Sales Catalogs, Sales Manuals, Training Manuals, User's Guides and the like. Additionally, A. B. Clark Marketing helps professional startups that rely on project work. It does this by preparing responses to Requests for Proposals (RFPs) sent to its clients and by preparing telephone scripts, and necessary documents. Similarly, A. B. Clark Marketing prepares Marketing Plans that allow companies to (1) more efficiently allocate their marketing dollars and (2) better ascertain the effectiveness of their marketing efforts, and it WRITES AND ARRANGES FOR THE PUBLISHING OF FAVORABLE FEATURE ARTICLES on behalf of its clients. In short, A. B. Clark Marketing can assist all types of business entities ranging from a one-person startup to a Fortune 100 enterprise desiring to move into a new line of business.

How A. B. Clark Marketing Helped a Professional Service Provider Develop More Business

An accountant who had worked for one of the Major Public Accounting Firms decided to start his own business. Yet, he needed help setting up his business and A. B. Clark Marketing assisted him with his efforts. A. B. Clark Marketing did this by preparing marketing materials as well as telephone scripts that were used by professional and clerical personnel.

Because of A. B. Clark Marketing's efforts, this client wrote a letter saying that during a tax season his "phone was ringing off the hook." The result has been that this individual has had a very successful career on his own, catering to wealthy businesspeople and medical doctors needing personalized, accounting advice. He has found that running his own business has been much more satisfying than working for one of the Big Four Accounting Firms, and he has been adding more clients each and every tax season for the last several years.